As a franchise consultant for professionals, I help career-changers, executives, and entrepreneurs explore business ownership with clarity—not confusion.
Whether you’re seeking franchise opportunities after a corporate career, navigating a life pivot, or simply craving more control, I help you find what actually fits.
With access to hundreds of vetted brands and a brand-agnostic, insight-driven process, I guide you toward ownership—with strategy, not sales pressure.
Own the franchise you were built for.
Clarity over chaos. Strategy over sales.
No fees. No pressure. Just data-informed guidance to match you with the right business—based on who you actually are.
At Plan B and C Consulting, we help professionals and entrepreneurs explore franchise ownership with clarity—not confusion.
Using a data-informed, brand-agnostic approach, we match you with franchise opportunities that align with your goals, strengths, and lifestyle—not just what’s trending.
With access to hundreds of top franchise brands, we offer no-cost, expert guidance to help you make smart, confident decisions—without pressure or guesswork.
Matt Agnese, MBA, CFC, D.Div. is the founder of Plan B and C Consulting and a Certified Franchise Consultant with a background in emergency services, behavioral insight, and business operations.
He helps professionals uncover the subconscious drivers that influence success—and match them to franchise models they’re actually built for.
His process is simple: No selling. No hype. Just real fit.
How the Process Works
Your Path to Ownership Starts Here
This isn’t a one-size-fits-all formula. It’s a personalized process—built around you, your values, and the life you actually want to create.
Is This you?
This path works best if you:
- Crave more freedom and control
- Are stuck in corporate ceilings or cycles
- Want clarity without pressure
- Have explored franchises but nothing felt quite right
Step 1
Start Your Discovery
In this call, we’ll uncover your goals, strengths, and values—then build a roadmap that aligns with who you are. You’ll leave with clarity on your direction and what business models make sense for your lifestyle.
💡 New to this? 5 Reasons a Franchise Consultant Saves You Time →
Step 2
Explore High-fit Brands
We’ll explore a handpicked shortlist of franchises that align with your vision and financial profile. You’ll get deep insight into brand models, culture, and support systems—so you can evaluate what fits without the noise.
✅ 75% of clients find 3+ strong-fit brands in this step.
Step 3
Get Coaching Support
This step is all about decision support and strategy. We’ll tackle any roadblocks, prepare for validation calls, and make sure you’re confident in your next move. You’ll stay focused, supported, and equipped for success.
💬 “Matt helped me stop spinning and start moving.”
🔔 What You’ll Walk Away With:
- A personalized roadmap to ownership—built around you
- A curated shortlist of high-fit franchises that match your goals
- Expert coaching to guide you every step of the way
- Confidence, clarity, and a strategy you can actually act on
💬 From Uncertain to Unstoppable: Real stories from professionals who stopped spinning their wheels and found the right path.
Hear how others made the leap—and what it unlocked for them.
Join our community of motivated candidates and share your insights. Your feedback guides our journey and influences the direction we take.
See what others have shared and add your voice today!
“Matt understood my goals and helped me match with a business I love.”
David R.
Corporate Executive
From Overwhelmed to Owner
“Starting a business felt overwhelming—until I worked with Matt.
He listened, asked the right questions, and presented options that actually fit me. Thanks to his guidance, I now own a business I love—something I never thought possible.”
James M.
Franchise Owner
More Than Matching—Real Support
“Matt didn’t just help me find the right franchise—he set me up for success.
His coaching gave me the confidence to move forward, and his legal and financing connections made everything seamless. I still go to him for advice.”
Sarah R.
Corporate Manager
From “Not Sure” to Business Owner
“I wasn’t sure if business ownership was right for me. Matt helped me clarify what I actually wanted, then showed me options I never would’ve found on my own.
He gave me the tools to make an informed decision—with zero pressure. It wasn’t about selling. It was about fit. I’m so glad I reached out.”
💬 Ready to stop wondering and start exploring?
Why Consider Franchise Ownership?
Franchising isn’t just for food chains or retail stores. It’s a smart path to ownership with structure, support, and a built-in foundation for growth.
💼 Be Your Own Boss
Take control of your time, income, and direction.
🧰 Built-In Systems
Leverage proven training, operations, and marketing from day one.
📉 Lower Risk Than Starting from Scratch
Franchise models typically have higher success rates and tested playbooks.
💸 Flexible Investment Levels
From home-based startups to multi-unit expansions—there’s a fit for your budget.
🕒 Run It Your Way
Semi-absentee or full-time—you decide the pace and commitment.
🏪 Step Into Profitability
Buy an existing franchise and take over an already operating, cash-flowing business.
💬 Curious what franchise ownership could look like for you?
Let’s talk it through—no pressure, no pitch. Just clarity.